Shopify
Expert
From custom store design to advanced functionality, I build high-converting Shopify stores tailored to your brand. Launch with confidence. Grow with strategy. Succeed with support.
From custom store design to advanced functionality, I build high-converting Shopify stores tailored to your brand. Launch with confidence. Grow with strategy. Succeed with support.
I’m a Shopify Expert with a passion for turning ideas into high-converting, beautifully designed online stores. With 3+ years of hands-on experience and over 150 happy clients, I specialize in building, customizing, and optimizing Shopify stores that not only look amazing—but perform like a dream.
From full store setups and theme customizations to speed optimization, app integrations, and bug fixes—I’ve done it all. Whether you’re launching your first product or scaling a 7-figure brand, I’m here to help you stand out and sell more.
I don’t believe in one-size-fits-all. Every store I build is tailored to reflect your unique brand, drive user engagement, and maximize conversions. I also support my clients beyond the project—because your growth is my priority.
Let’s make your Shopify store the next big success story.
I’ll build your Shopify store from scratch with a clean, responsive design that looks great on all devices. Everything will be set up for a smooth customer journey—from homepage to checkout.
Need your store to match your brand? I customize Shopify themes to reflect your unique style and vision. Whether it’s layout, colors, or advanced tweaks, I’ll make it truly yours.
I’ll turn your Figma design into a fully functional Shopify store that looks exactly the way you envisioned. Clean code, responsive layout, and pixel-perfect accuracy guaranteed.
A fast-loading store keeps customers engaged. I’ll optimize your site’s speed to improve user experience, reduce bounce rates, and help boost conversions.
I’ll upload your products with well-written, SEO-friendly titles and descriptions. That means better visibility on search engines and more traffic to your store.
Want to add extra features? I’ll help you integrate essential Shopify apps for reviews, subscriptions, upsells, and more—so your store runs smarter, not harder.
Moving to Shopify from another platform? I’ll handle the entire migration for you—safely and smoothly—without losing any of your important data.
I’ll handle regular updates, performance checks, and minor fixes to keep your store running smoothly. You focus on growing your business—I’ll take care of the backend.
Explore some of the recent Shopify stores I’ve designed, developed, and customized for clients across different industries. Each project reflects my commitment to clean design, smooth functionality, and mobile responsiveness. From full store setups and theme customizations to speed optimization and app integrations—I handle every detail to help businesses launch and grow with confidence on Shopify.
Whether you’re in fashion, beauty, tech, or gifting, my portfolio showcases versatile skills and real results. Click through the examples below to see what I’ve built and imagine what I can create for you.
Cosy Collective is a UK luxury loungewear brand founded by NHS worker Nicola, offering ultra-soft, sustainable bamboo PJs and dresses. I redesigned their store—originally built with a free Shopify theme—to reflect their premium feel, boost conversions, and enhance both user experience and backend flexibility.
Fourth Phase is a US brand offering postpartum recovery boxes and wellness products for new moms. I rebuilt their Shopify store from the ground up to support growth, enhance storytelling, and create an emotionally resonant yet functional shopping experience that showcases both products and educational content.
SuperSlik is a UK brand offering premium personal lubricants with a focus on comfort, performance, and skin safety. I built a sleek, compliant Shopify store tailored to their expanding product line—prioritizing trust, privacy, and a smooth user experience to boost conversions.
Duckie18 is a playful Gen-Z brand selling bold, trendy phone cases and lifestyle accessories. I designed a custom Shopify store that matches their vibrant vibe while keeping navigation simple and conversion easy.
The Little Barkery is a UK dog bakery offering handmade, all-natural treats with a luxury touch. I redesigned their Shopify store to reflect the brand’s warmth—making it easy to shop by occasion, explore new arrivals, and order custom treats with a joyful, pet-loving feel.
Partylagret is a Sweden-based party supply store with everything for birthdays, weddings, and events. I revamped their Shopify store to improve structure, create visual consistency, and make it easy to shop by theme, color, or occasion.
Lei Bruce is a fashion label merging timeless design with streetwear flair, crafted for bold, style-savvy individuals. I built a sleek, minimalist Shopify store that reflects the brand’s refined aesthetic and delivers a smooth, high-performance experience across devices.
Ivory is a platform focused on early neurodegenerative risk detection and personalized brain health solutions. I designed a Shopify store that balances scientific credibility with user-friendly navigation, making it easy for visitors to access assessments, products, and consultations.
Eboy Gifts is an online store offering quirky, personalized gifts for a trend-conscious, fun-loving crowd. I created a Shopify store that captures the brand’s playful personality while ensuring a smooth, engaging shopping experience with an intuitive, interactive design.
Happy Clients
Projects Completed
Whether you’re launching your first store or scaling an existing one, I’m here to help turn your vision into a high-performing online business. With a strong eye for design and deep knowledge of Shopify, I make sure every detail works in your favor—smooth, professional, and conversion-focused.
Let’s create a store your customers will love.
Need help or have a question? I’m just a message away!
Industry: Fashion & Sustainable Loungewear
Project: Custom Shopify Store Optimization & Development
Technology Used:
Shopify Theme Customization
UX/UI Enhancements
Advanced Product Filtering
Integrated Product Reviews
Custom Gift-Wrapping Feature
Speed Optimization
Reflect the brand’s identity with a premium, calming aesthetic
Improve mobile and desktop performance
Make product discovery easier through advanced filtering
Integrate features that increase customer trust and engagement
Ensure the store can scale with seasonal campaigns and growth
Custom Theme Optimization
Redesigned the theme to match Cosy Collective’s brand tone, using warm, minimalistic design elements with a focus on spacious layout and soft visual flow.
UX/UI Enhancements
Refined typography, spacing, and mobile responsiveness to deliver a seamless shopping experience across all devices.
Advanced Product Filtering
Enabled filtering options by size, category, and fabric type to make it easier for customers to find what they’re looking for.
Product Reviews Integration
Integrated a review system to build trust and add social proof directly on product pages.
Gift-Wrapping Feature
Developed a custom gift-wrapping option during checkout to enhance the customer experience and boost gift-related sales.
Speed Optimization
Optimized image sizes, removed unnecessary code, and streamlined theme files to significantly improve load times.
The upgraded Shopify store now aligns with Cosy Collective’s values of comfort and quality, offering a smoother user experience and stronger brand presence. Key improvements included:
Faster load times and reduced bounce rates
Improved product discoverability
Increased customer trust and engagement
Better conversion potential, especially on mobile
Custom Shopify Store Development for a Postpartum Care Brand
Fourth Phase is a USA-based brand offering curated postpartum recovery boxes and wellness essentials designed to support new mothers during the fourth trimester. Their mission is rooted in nurturing recovery, honoring the journey of motherhood, and making healing feel supported and intentional.
When I was approached, the store needed a complete rebuild to support both its expanding product line and storytelling-driven brand. My goal was to develop a custom Shopify store that balanced emotional connection with clean functionality, while highlighting the brand’s educational content and product offerings.
Industry: Wellness, Postpartum Care
Project: Custom Shopify Store Build
Technology Used:
Shopify Theme Development
UX/UI Strategy
Story-driven Product Page Layouts
Subscription Integration
Blog and Education Hub Design
Mobile Optimization
Create a warm, nurturing online experience that reflects the brand’s mission
Build a scalable Shopify store ready for future growth
Integrate recurring subscription functionality for postpartum boxes
Design flexible templates to showcase both products and educational content
Optimize for mobile-first performance
Custom Shopify Theme Development
Designed and developed a fully customized Shopify theme that feels personal, supportive, and modern—carefully tailored to speak directly to new mothers.
UX/UI Design
Focused on emotional clarity through soft color tones, accessible typography, and intuitive navigation that allows users to explore products, stories, and educational content seamlessly.
Subscription Integration
Implemented a subscription solution for the brand’s recovery boxes, including custom messaging, delivery options, and user-friendly subscription management.
Education Hub Design
Structured a blog and resources section to house valuable wellness content, making it easy for users to find guidance, support, and curated tips during their recovery journey.
Product Page Strategy
Created layouts that combine storytelling, ingredient transparency, and bundle details—all designed to encourage trust and conversions.
Mobile Optimization
Ensured full responsiveness and smooth mobile experience, essential for the brand’s primarily mobile customer base.
The new Shopify store supports Fourth Phase’s mission with an experience that’s as thoughtful and healing as their products. The relaunch delivered:
Stronger connection between product and purpose
Improved clarity in navigation and product discovery
Increased subscription sign-ups and lower cart abandonment
A scalable site architecture ready for growth and campaigns
Shopify Store Design for a Premium Personal Lubricant Brand
SuperSlik is a UK-based brand specializing in high-quality personal lubricants formulated for comfort, performance, and skin compatibility. Known for their water-based and silicone-based products, the brand combines scientific integrity with sleek presentation, aiming to offer a discreet and trustworthy shopping experience for all users.
When SuperSlik approached me, they needed a modern Shopify store that could support their growing product line, improve user experience, and meet industry-specific design sensitivities. My task was to build a professional storefront that emphasized trust, privacy, and ease of use—while staying compliant and conversion-focused.
Industry: Health & Wellness, Intimate Care
Project: Shopify Store Design & Development
Technology Used:
Shopify Theme Customization
UX/UI Design
Ingredient-Focused Product Pages
Discreet Checkout Messaging
Product Education Sections
Mobile Optimization
Create a clean, modern store layout that reflects trust and product quality
Improve product discoverability and navigation
Present ingredient details and product benefits clearly
Optimize for mobile users and discreet browsing behavior
Lay the foundation for future growth and SEO visibility
Custom Shopify Store Design
Developed a minimal, performance-optimized Shopify storefront that showcases SuperSlik’s product range with clarity and professionalism.
UX/UI Enhancements
Designed a straightforward customer journey—from product discovery to checkout—while maintaining a discreet, user-friendly interface with a clinical yet inviting visual tone.
Product Page Optimization
Built custom product templates that emphasize key benefits, usage instructions, and ingredient transparency—important for health-conscious buyers.
Discreet Checkout & Messaging
Configured a subtle and respectful checkout flow with custom messaging to reassure users about privacy and packaging.
Mobile Experience
Prioritized mobile-first design, considering the brand’s user behavior and traffic sources, resulting in faster load times and a better handheld shopping experience.
Content Structuring
Created space for future blog content and product education, helping the brand establish authority while supporting SEO and customer trust.
The new SuperSlik Shopify store delivers a seamless, discreet, and professional customer experience that’s aligned with the brand’s values. Since launch, the store has benefited from:
Improved bounce rate and time-on-page
Stronger product presentation and clarity
Increased mobile conversions
Enhanced trust through design and messaging
Custom Shopify Store Design for a Trendy Accessories Brand
Duckie18 is a fun, youthful brand offering trendy phone cases and lifestyle accessories. With bold designs, vibrant colors, and a Gen-Z focused aesthetic, Duckie18 stands out for its playful, fashion-forward products that bring personality to everyday essentials.
The brand needed a Shopify store that captured this unique vibe while maintaining a clean, easy-to-navigate shopping experience. I was brought in to design and build a custom Shopify store that balanced energy and usability—ensuring customers could explore collections smoothly and convert effortlessly.
Industry: Fashion Accessories, Tech Accessories
Project: Custom Shopify Store Design & Development
Technology Used:
Shopify Theme Customization
UX/UI Design
Bold Color & Typography Integration
Mobile-First Optimization
Collection Highlights
On-Brand Banners and Imagery Setup
Build a fun and functional storefront that reflects the brand’s identity
Design a smooth mobile experience for fast browsing and checkout
Showcase collections and new arrivals clearly
Drive engagement through visuals and layout
Create a scalable foundation for campaigns, drops, and promotions
Custom Theme Design
Designed and developed a Shopify theme that captures Duckie18’s energetic, youthful aesthetic with bold visuals, standout fonts, and a layout that flows smoothly from homepage to checkout.
Vibrant UX/UI Styling
Used punchy color blocks, expressive typography, and custom section designs to reflect the brand’s personality while keeping navigation intuitive.
Homepage & Collection Focus
Structured the homepage to feature promotions, bestsellers, and seasonal drops in an engaging way. Also organized collections by product type and style for easy exploration.
Product Presentation
Built product pages with clear variant options, high-quality visuals, and easy-to-scan descriptions—ensuring quick, confident buying decisions.
Mobile Optimization
Optimized the store for fast, flawless mobile browsing, since the brand’s target audience primarily shops from phones.
Visual Consistency
Styled banners, fonts, and button interactions to stay on-brand across the entire store—reinforcing brand recognition and professionalism.
The final Shopify store gives Duckie18 a vibrant, high-energy home that mirrors its brand identity while offering a streamlined shopping experience. The launch led to:
Improved mobile performance and user flow
Stronger engagement with collections and visuals
Higher add-to-cart rates from mobile users
A flexible backend setup ready for growth
Custom Shopify Store Design for a Premium Dog Treat Brand
The Little Barkery is a UK-based dog bakery creating handmade, all-natural treats that are as beautiful as they are delicious. From pupcakes to celebration biscuits, the brand brings luxury and love to every dog treat, with a focus on quality ingredients and aesthetic presentation.
The goal was to transform their Shopify store into a premium, user-friendly platform that felt as warm and joyful as the brand itself. I was responsible for designing a store that made it easy for customers to browse by occasion, shop new arrivals, and place custom treat orders—all wrapped in a delightful, pet-loving vibe.
Industry: Pet Care, Natural Dog Treats
Project: Shopify Store Design & Development
Technology Used:
Shopify Theme Customization
UX/UI Design
Collection Organization
Custom Treat Categories
Mobile Optimization
Gift & Celebration Sections
Reflect the playful, premium feel of the brand through visual design
Make treat browsing fun and intuitive for pet parents
Support seasonal and event-based promotions (birthdays, holidays)
Improve mobile shopping and product discovery
Build a charming, conversion-optimized customer experience
Custom Theme Design
Customized the Shopify theme to blend elegance with warmth—featuring pastel tones, playful fonts, and a clean, easy-to-navigate layout.
Product & Category Organization
Structured products by treat type, event, and dietary preference—making it easy for customers to find exactly what they need, whether it’s a birthday cake or everyday snack.
Homepage & Banner Strategy
Designed banners and homepage sections to highlight bestsellers, seasonal drops, and customer favorites—all while keeping the design airy and brand-consistent.
Gift-Friendly Features
Integrated features for easy gifting, including customizable messages and packaging options—essential for the store’s celebration-themed products.
Mobile Optimization
Built a responsive experience that keeps the brand’s charm intact while ensuring quick load times and smooth checkout on mobile.
Trust Elements
Added badges, testimonials, and ingredient transparency to build trust with health-conscious pet parents.
The upgraded Shopify store now feels like a cozy boutique for dog lovers—welcoming, stylish, and easy to shop. With improved layout and mobile functionality, The Little Barkery is better positioned to grow its loyal customer base and handle seasonal surges in orders.
Post-launch highlights include:
Increased engagement across treat categories
Higher mobile conversion rates
More custom treat orders and gift purchases
Clearer navigation and browsing experience
Custom Shopify Store Development for a Party Supply Brand
Partylagret is a Sweden-based party supply store offering everything from balloons and decorations to themed kits and accessories. With a wide product range catering to birthdays, weddings, baby showers, and seasonal events, the brand aims to bring ease and inspiration to party planning.
The original store setup lacked structure and visual consistency. I was brought on to revamp the Shopify store into a well-organized, engaging platform that makes it fun and easy for customers to find the perfect party items—whether shopping by theme, color, or occasion.
Industry: Event & Party Supplies
Project: Shopify Store Redesign & Optimization
Technology Used:
Shopify Theme Customization
UX/UI Overhaul
Collection & Navigation Structuring
Event-Based Filtering
Mobile Optimization
Visual Banners for Promotions & Themes
Organize the product catalog for faster discovery
Create a festive yet user-friendly layout
Optimize for mobile shoppers and last-minute buyers
Highlight event-specific collections and trending categories
Improve overall shopping experience and visual branding
Full Store Redesign
Customized the Shopify theme with bright, celebratory colors and a clean layout—blending fun with function across all pages.
Navigation & Collection Overhaul
Restructured product categories by event type (e.g., birthdays, gender reveals, baby showers) and themes (e.g., unicorn, gold, Halloween) to help customers find what they need in seconds.
Homepage Experience
Designed the homepage to feature top collections, new arrivals, and seasonal deals, while using promotional banners to drive traffic to specific party kits and accessories.
Mobile Experience Enhancement
Prioritized mobile browsing by simplifying navigation, enlarging visuals, and ensuring fast loading—perfect for on-the-go planning.
Visual Touches
Added branded icons, festive fonts, and playful elements to make the shopping experience feel like a party from the first click.
Conversion Optimization
Implemented trust badges, review features, and streamlined cart interactions to reduce drop-offs and support impulse purchases.
Partylagret’s revamped Shopify store is now lively, organized, and highly functional—making it easy for customers to get inspired and order everything they need for unforgettable events.
Key outcomes include:
Faster product discovery with themed navigation
Increased conversions from mobile users
Better collection engagement and seasonal campaign flexibility
A store that now reflects the brand’s energy and mission
Custom Shopify Store for a Contemporary Fashion Label
Lei Bruce is a modern fashion label inspired by bold self-expression and timeless design. Blending classic tailoring with streetwear elements, the brand focuses on premium materials, refined silhouettes, and a unisex aesthetic that speaks to creative, fashion-forward individuals.
The original store lacked the minimalist sophistication and structure needed to match the brand’s identity. I was tasked with creating a visually elevated Shopify experience that emphasized style, simplicity, and effortless navigation—while maintaining strong performance on both desktop and mobile.
Industry: Fashion & Apparel
Project: Shopify Store Design & Brand Alignment
Technology Used:
Shopify Theme Customization
UX/UI Design Overhaul
Mobile-First Optimization
Editorial Lookbook Integration
Minimalist Collection Grid
Custom Typography & Styling
Mirror the brand’s high-end yet accessible style
Simplify navigation and collection discovery
Create an immersive, editorial-inspired shopping experience
Optimize visuals for clean product presentation
Build a mobile experience that feels premium and seamless
Theme Redesign
Reworked the Shopify theme with a sleek, minimalistic aesthetic—clean lines, generous white space, and carefully curated layout choices that reflect the brand’s visual language.
Homepage Layout & Storytelling
Structured the homepage around high-impact visuals, clean headlines, and strategic content blocks to highlight bestsellers, new drops, and brand philosophy.
Lookbook & Product Focus
Integrated editorial-style image sections to showcase collections in a gallery format—enhancing the shopping experience with mood-driven storytelling.
Collection Page Optimization
Used grid-based layouts and custom filters to ensure each piece is presented with clarity, while keeping the page navigation smooth and intuitive.
Typography & Styling
Selected refined, fashion-forward typefaces and created a consistent design language across product pages, menus, and buttons.
Mobile Design
Streamlined the mobile layout to retain the brand’s editorial tone while offering a fast and intuitive shopping flow, optimized for fashion shoppers on the go.
The new Shopify store gave Lei Bruce a polished, fashion-forward digital presence that aligns with its minimalist ethos and creative direction. The improved layout and styling resulted in:
Higher product page engagement
Increased conversion rates across mobile and desktop
Stronger brand perception and customer trust
A scalable foundation for future campaign and collection launches
Custom Shopify Store for a Neuroscience-Backed Brain Health Platform
Ivory is a pioneering platform dedicated to early detection of neurodegenerative risks and providing personalized brain health solutions. Using a combination of neuroscience-backed assessments, calibrated brain games, neuro-counselor consultations, and personalized recommendations, Ivory is committed to empowering individuals with the knowledge and tools to manage and improve their brain health.
The challenge was to create a Shopify store that reflects Ivory’s scientific credibility while offering a user-friendly experience that guides users through their brain health journey. The goal was to design a seamless platform where visitors can easily access brain assessments, products, and consultations in a clear, accessible way.
Industry: Brain Health & Wellness
Project: Shopify Store Design & Development
Technology Used:
Shopify Theme Customization
UX/UI Design
Mobile Optimization
Integrated Appointment Booking
Custom Forms & Assessments
Personalized Recommendations
Present a professional, yet approachable, platform for users seeking personalized brain health solutions
Make the assessment process clear and user-friendly
Seamlessly integrate consultation bookings and personalized health recommendations
Build trust with expert-led content and personalized solutions
Optimize mobile experience to support on-the-go users
Professional, Clean Design
I designed a sleek, modern layout with a minimalist aesthetic to evoke professionalism and trust. I focused on a calming color palette and intuitive design elements to ensure users feel confident about using the platform for their brain health needs.
User-Friendly Brain Health Assessments
I integrated custom forms and assessments that users can easily fill out to get personalized recommendations. This system ensures users can engage with their health assessments and receive tailored solutions based on their results.
Seamless Appointment Booking System
I built a smooth and intuitive booking flow for users to schedule neuro-counselor consultations, integrating it with the store’s backend for easy access and management.
Educational Content & Expert Advisors
The website features detailed information about Ivory’s scientific approach, showcasing the expertise of its team, including Dr. Anoop Amarnath, Dr. Sumiti Saharan, and Jwala Narayanan. Their professional bios and research backgrounds are highlighted to build credibility and trust with users.
Personalized Recommendations
I ensured that each user’s experience on the platform is personalized by offering tailored recommendations for brain health products, consultations, and follow-up assessments.
Mobile Optimization
The store’s design was fully optimized for mobile, providing easy access to assessments, consultations, and resources, ensuring users could take control of their brain health on any device.
The final Shopify store empowers Ivory’s users with access to essential brain health tools, expert consultations, and personalized recommendations. Since launch, the store has seen:
Increased engagement with the brain health assessments
Higher conversion rates for consultations and personalized plans
Enhanced user experience across both desktop and mobile
Stronger trust and credibility thanks to the integration of expert-driven content
Custom Shopify Store for a Trendy E-commerce Platform Specializing in Unique Gifts
Eboy Gifts is an online gift store catering to the younger, trend-conscious generation. Known for offering quirky, creative, and unique gifts, the store focuses on providing fun and personalized items that make for memorable presents. With a focus on pop culture and customizability, Eboy Gifts aims to offer something for everyone who enjoys novelty and individuality.
The challenge was to develop a Shopify store that reflects the store’s unique, fun personality while ensuring that the shopping experience remains easy, engaging, and smooth. I worked on creating an intuitive design with an interactive layout that enhances the shopping experience, allowing customers to discover the perfect gift for any occasion.
Industry: E-commerce & Gifts
Project: Shopify Store Design & Development
Technology Used:
Shopify Theme Customization
UX/UI Design
Mobile Optimization
Custom Product Pages
Personalization Features
Interactive Elements
Design a store that captures the fun, quirky essence of Eboy Gifts
Make it easy for customers to find personalized or custom gift options
Optimize the mobile experience for on-the-go shoppers
Improve product discovery through engaging interactive elements
Keep the design fresh and visually aligned with modern e-commerce trends
Fun, Interactive Theme Design
I created a dynamic, colorful theme that reflects the fun and youthful nature of the brand. The design features bold fonts, vibrant colors, and playful interactive elements to keep the customer experience lively and engaging.
Customizable Product Pages
I designed customizable product pages, allowing customers to personalize gifts and add their unique touch. The pages are clean and user-friendly, with easy-to-navigate options for customization, ensuring a smooth checkout process.
Seamless Mobile Shopping Experience
Given the target demographic’s mobile-first behavior, I optimized the site for a seamless mobile experience, ensuring fast load times and easy navigation across devices, helping drive conversion rates and user engagement.
Product Discovery Features
I implemented advanced search and filtering options, making it easy for users to explore gift ideas by category, price, occasion, or interest. This allows shoppers to quickly find the perfect gift, increasing user satisfaction and reducing bounce rates.
User Engagement with Customization Tools
The store offers interactive customization tools that let customers engage directly with the products, making the experience more enjoyable and personal. These tools encourage users to spend more time on the site, increasing chances of purchase.
The revamped Shopify store brings a new level of fun and functionality to Eboy Gifts, improving both user engagement and conversion rates. Key outcomes include:
Higher customer interaction with customizable products
An increase in conversion rates, especially on mobile devices
Enhanced user experience through interactive elements
More efficient product discovery through streamlined navigation